Previous |  Contents | Next Download the eBook Competing on price is tough when what you’re selling is your time. Your business model is different Visa,MasterCard and Paypal make huge amounts by clipping a tiny percentage off every purchase we make. Lucky them. Microsoft and Adobe make a fortune by charging hundreds for something that costs them less than a dollar to produce. You’re not that lucky. You have to charge hundreds (or thousands) for something that nobody needs, and only a handful of people want. So … what do you do? How much? There are two questions To View More >>

This week, 'Album of the Week' goes to Shevan J Photography! Check out this beautiful wedding, captured by Shevan's lovely photography. We love the story of how Shehara and Sachin first met too, and the cultural intermix of Buddhist, Hindu and Christian too. "Sachin and I first met  at  my 18th birthday in 2009. He had just moved to Melbourne from Sydney. He didn’t know many people at the time but fortunately had made a few friends in his first week who convinced him to come to my birthday drinks. Somehow, a month later, I was dating the To View More >>

Try the Workspace Album Designer and save 15%. For a limited time! “Easy as!” That’s the kind of thing we’re hearing about the new and improved Workspace album designer. We’d love you to try it, so we’re offering 15% discount on all new book and album orders placed using the Workspace designer until 23rd May.  That’s not far off, so you’ll need to be quick! Just quote Promo Code WSD2305 in the comments when you submit your order. If you can’t confirm the order by 23rd May, no problem. We’ll calculate the cost and honour the discount To View More >>

How many Images should I include in my album? We get this question on a day-to-day basis and it’s always tricky to answer. How big is the album? What’s your style? Do you like big images or lots of white space? Do you have a story to tell? But we understand that photographers do need to guide their clients. Submitting 300 images for an 8x8 album just won’t work. Sometimes you’ll have thousands of shots from an event and your first challenge will be selecting the hundred or so to go in the album! So here’s the guide our designers use when creating album layouts. Just To View More >>

This is the third in a series from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales.  Click here for Parts 1 and 2. Today, Megan suggests some questions designed to help you set profit goals. Okay, so you have identified your purpose and passion, and you know the client experience you want to create.  Now, what systems will you put in place to deliver the experience—the brand promise—that you To View More >>